Thanks for joining me for another five things! A few long reads this week, featuring Apple, Star Wars, and the the future of work, so if you want to save them for the weekend, I can’t blame you.
By Rick Tetzeli, Fortune
Couple thoughts on this “state of the union” article about Apple design. One, yes, Apple has always been at the forefront of technology design. But, Apple rarely gets it right right out of the gate. The article mentions the original iPod, with its barely functional click wheel, and the original iPhone, without 3G or apps. Apple iterates over time; it always has. Which brings me to my second point: Apple used to be a lot smaller. They could take all the time they wanted, and their customers would be patient. But now, Apple is everywhere, and every other company wants to be like Apple, and people just don’t have the patience for that anymore. So I would argue: Apple is still doing great design work on its products, just as it always has, but the world around it has changed. And I don’t think Apple should change, because then the design actually will suffer. (Besides, the real question here shouldn’t be about poor Apple design; it should be about their shitty software development efforts in recent years.)
A quote: “This creative process is Apple’s secret sauce. Its goal—innovating and improving simultaneously, delivering both annual updates and the occasional brand-new product—is commonplace. But few companies have done it as well as Apple, at mass scale over a long period of dramatic technological change. Chochinov cites Nike and the New York Times as two that have, but many of the sources I interviewed for this story couldn’t think of any comparable peers.”
By Melissa Hillman, Bittergertrude.com
Melissa Hillman breaks down some of the ways that Star Wars: The Last Jedi is subversive and feminist, and I love this kind of take on the film—and, I suspect, deep down many of these themes are why some of the more traditional Star Wars fans are so angry about The Last Jedi. This isn’t a film that’s made with them—the white male (or heroic white male, as they see themselves)—front and centre. This is a film for everyone. I’m not entirely sure the filmmakers intentionally focused on some of the things Hillman brings up, but, good filmmaking allows different people to interpret things in different ways, and I would guess that The Last Jedi does that more than any other Star Wars film to date.
A quote: “The Resistance is impressive in its casual diversity. Women and people of color are valued for their expertise as a matter of course; nowhere does the film congratulate itself on its diversity by making a huge point of highlighting it, demonstrating white male benevolence by the generous inclusion of women and people of color, positing a white male audience nodding along, agreeing that we are so wonderful for allowing our White Male World to donate a very small corner for the Less Fortunate. The Resistance is naturally diverse, and no one even seems to notice. ‘”
By Brian Curtis, The Ringer
Reading Brian Curtis on sports media is always a good bet. I enjoyed this look back at the era of “Funny Highlight Guy” sports anchors, in part because this whole phenomenon of sports highlight shows that masqueraded as comedy bits mostly passed Canada by. We got Gino Reda and Michael Landsberg while the U.S. had Dan, Kieth and Kilborn; by the time we got Jay Onrait and Dan O’Toole the era was pretty much over. But in a way, that’s probably a good thing—check out the quote below to see why. (Also: Go and watch Sports Night; you won’t be disappointed.)
A quote: “One night in the ESPN newsroom, Beil recalled, “Gus had seen that the movie Jumanji was coming out. So he’s walking around the newsroom and trying to sell ‘Jumanji!’ as a catchphrase.
“He’s literally walking down three rows of computers. I was there. Karl Ravech was there. Brett Haber was there. Gus is just running into ‘No,’ ‘No,’ ‘No,’ ‘That’s stupid,’ ‘Get outta here,’ ‘Get away from me.’
“He gets to Kilborn. He says, ‘Jumanji!’ And Kilborn goes, ‘Yes.’ We’re all looking at him like, Are you serious? Sure enough, we do the show that night, and he did it in his tone of voice: ‘Ju … manji.’ The next day, nobody would stop saying ‘Jumanji.’””
By David Frum, The Atlantic
Trump is an easy target to aim for and hit, especially when he sets himself up for it so well (and so regularly). After his unhinged tweets about his own genius, I and many others noted how much he sounded like Fredo in The Godfather Part II (“I’m smart! Not like everyone says, like dumb!”). David Frum managed to put it into a great column. https://www.youtube.com/watch?v=rg8jODlrka0 To Frum’s point… where is America’s Michael? After Fredo allowed the Don to be shot on his watch, Michael stepped up. Who is going to step up and put everything right in America?
A quote: “From the start, Donald Trump was a man of many secrets, but no mysteries. Inscribed indelibly on the public record were the reasons for responsible people to do everything in their power to bar him from the presidency. Instead, since he announced his candidacy in mid-2015, Donald Trump has been enabled and protected. The enabling and protecting not only continues. It accelerates.”
By Danny Vinik, Politico
This look at trends in labour is U.S.-focused but you can certainly see the same trends in Canada. More and more businesses are hiring contractors instead of employees; there is more and more competition among contractors, which is driving rates down, which means contractors are making less than they did as employees, and corporations are getting richer. And there are no protections in place to prevent it. It’s more than a little scary, especially for someone like me who is mulling a potential future os a contractor. Things are great right now, but if everyone is a contractor in 5 years, what are my professional options?
A quote: “Businesses prefer these arrangements, too, because they can shed expensive benefit packages and are not responsible for following federal labor laws. But that also gives them an incentive to “misclassify” their workers, overseeing them as if they were employees but officially classifying them as independent contractors to cut costs.”
That’s all for this week! Come back next Wednesday for another five things.