Professional Experience

Senior Content Writer
eDynamic LLC, June 2011-present

• Writing various marketing materials, both for internal use and client use;
• Projects include copy for Web sites, case studies, sales decks, Webinars, video scripts, white papers, newsletters, sales e-mails and more;
• Managing and updating the company’s corporate Twitter account;
• Developing content for customer-facing blogs;
• Proofreading and editing internal and client documentation.

Marketing Jack-of-all-Trades
Freelance/Contract, 2004-present

Tackled a variety of projects for a variety of clients, including:

• The Bisland Dance Centre: Ongoing Web site maintenance and minor Web design
  
• Connect to the Core Inc.: Writing and designing brochures and client documentation
  
• Pinch Hitter Media: Web site design
  
• The Price Group Marketing: Designing corporate communications collateral
  
• Rosedale Magic Club: Web site design and maintenance, including blog and forum management
  
• Fox-Tek Systems: Writing and editing user documentation.

Marketing Writer/Promotions Specialist
MSR eCustoms, June 2006-June 2011

• Writing and design of various marketing materials, including Web sites, brochures and advertisements;
• Developing new directions for marketing of existing products; implementing strategies through new Web sites and print marketing materials;
• Managing pay-per-click online advertising and search engine optimization efforts, including Google AdWords, LinkedIn, Yahoo Search Marketing etc.;
• Preparing responses to various RFPs and RFQs;
• Developing e-mail and fax marketing campaigns, including writing and design of messages to both existing customers and potential new customers;
• Developing and maintaining an internal "Wiki" site to hold company-wide procedures and documentation;
• Developing and maintaining a customer-focused blog.

Marketing Writer
Optech Inc., August 2001-July 2005

• Writing all external marketing materials such as press releases, brochures, posters, Web site copy, ad copy and articles for industry trade magazines;
• Designing and maintaining the company's corporate Web site;
  
• Creating/writing internal communications such as the company's corporate newsletter and various forms;
  
• Proofreading and editing user manuals, technical documents, reports, white papers and contracts;
  
• Designing and laying out marketing materials on an as-needed basis (as a backup to the regular graphic artists);
• Coaching and playing for the company softball team and organizing weekly company basketball games at a nearby rec centre.

Technical Writer/Graphic Designer
MDR Switchview Global Networks Inc., May 2000-April 2001

• Writing all marketing materials, including press releases, ads and brochures;
• Designing print ads, brochures, and graphics (including the company's corporate logo);
  
• Writing, designing and laying out user manuals for software and Web application offerings;
  
• Writing internal documents and support manuals for the company's customer service/technical support representatives;
  
• Developing Web sites, including online help guides and an internal online employee directory.

Staff Writer
Computer Dealer News magazine, August 1999-February 2000

• Writing and reporting news, feature reports, analyses, company profiles and product reviews;
• Interviewing sources for stories, both on the telephone and in person;
  
• Attending user conferences, corporate events and conventions.

Proofreader/Researcher
Plesman Communications Inc., October 1998-August 1999

• Proofreading/checking copy for errors for Computer Dealer News magazine, as well as several additional trade publications covering the high-tech business sector, including Computing Canada and eBusiness Journal;
  
• Assisting in on-screen editing
  
• Writing market trend articles and product reviews for Computer Dealer News.

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Education

• Graduated Sheridan College, Oakville, Ontario, June 1998; Granted diploma in Print Journalism
• Completed 2-month job placement at TV Guide Canada as part of Print Journalism program
• Graduated Lorne Park Secondary School, Mississauga, Ontario, June 1995; Granted Ontario Secondary School Diploma

Courses

• Search Engine Strategies, Summer 2007
  Two-day conference on search engine optimization, pay-per-click advertising and Web marketing.

• Content Week, Summer 2004
  Two-day conference spotlighting effective use of Web site content.

• Creative Marketing Conference, Spring 2003
  Two-day conference on enhancing corporate marketing techniques and strategies.

• Killer Creative Techniques for Adobe Photoshop, Fall 2002
  One-day conference spotlighting advanced photo-editing techniques for Adobe Photoshop.

• Adobe Photoshop conference, Summer 2002
  Two-day conference offering design tips and tricks for Adobe Photoshop

Additional skills
Computers
Familiarity with PC and Macintosh systems; programs such as Microsoft Office; Adobe Photoshop; Adobe Illustrator; Adobe Acrobat Exchange; Adobe Framemaker; Adobe InDesign; Quark XPress; Macromedia Dreamweaver; experience with the World Wide Web, including Web site design and HTML coding, as well as search engine optimization and pay-per-click advertising.

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