In his first article for Clio, Josh does a deep dive into law firm website content: what makes good content, how to create an effective content plan, and how to execute it.
For The Content Agency, Josh wrote a bottom-of-funnel piece about The Content Agency’s content marketing approach and how it helps small businesses develop content that’s right for them and their audience.
For The Content Agency, Josh wrote about the different ways small, service-based businesses can get assistance when developing and executing content marketing strategies.
For Closing Folders, Josh wrote an article covering the history of legal transaction management software, and the founding of Closing Folders. This article appeared in the International Legal Technology Association’s April 2020 publication on Tech Solutions.
Most of The Content Agency and Glance Marketing’s clients are small, service-based businesses. Josh wrote about why these businesses lag behind in their content marketing efforts.
For The Content Agency — a new venture by the marketers at Glance — Josh wrote about whether or not content marketing as we know it is still relevant.
For FreshBooks Select, Josh wrote an e-book covering the important things business owners need to focus on as they scale up, including creating (and adapting) their business plan, securing funding, and managing their resources.
Note: This is a gated asset. Contact me if you’d like to view the PDF.
Josh wrote a blog for FreshBooks Select about outsourcing: the types of roles you can outsource, the different resources available for outsourcing and when it makes sense to outsource versus hiring full or part-time employees.
For FreshBooks Select, Josh wrote about the importance of accepting online payments, and how they help businesses grow. The article also covers how to use FreshBooks to accept online payments.
Josh wrote a blog for FreshBooks Select outlining the value of time tracking, and how it helps business owners learn how to better scope and estimate work. It also includes tips to bust the myths of time-tracking to skeptical employees.